Oct. 9 - CPGs shift search budget to Amazon | Ford overhauls agency model

Comic Dive: Vacation, All I Ever Wanted; Ford brings on more than 100 in-house marketers, BBDO in agency revamp; A 2018 holiday marketing guide to data-driven campaigns; Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 9,​ 2018 BROUGHT TO YOU BY — Cloudinary Maximize the Value of Your Digital Assets Get end-to-end digital asset management that allows you to publish content faster and get the most out of your digital media. Learn more CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel. Column Comic Dive: Vacation, All I Ever Wanted Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers.  Ford brings on more than 100 in-house marketers, BBDO in agency revamp Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing. Deep Dive A 2018 holiday marketing guide to data-driven campaigns Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies. Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.  Report: Walmart's Vudu plans new shoppable video ad format The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service. Read more news What We're Reading Mobile Marketer Facebook debuts Portal for in-home video chat The Wall Street Journal Google Exposed User Data, Feared Repercussions of Disclosing to Public Axios Scoop: Forbes is trying out the blockchain MediaPost Communications Publicis Media Forms platformGSK To Service New Account Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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