Oct. 4 - Top brand execs chew over agencies | Q3 ads pack emotional punch

Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds; Dunkin' brews pop-up tiny home that runs on coffee; White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider; J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 4,​ 2018 BROUGHT TO YOU BY — Showpad Forrester Wave: Sales Enablement Platforms Q3 2018 B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms. Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow Executives pushed back against the threat of trends such as agency in-housing during an Advertising Week panel moderated by Accenture Interactive. Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights.  Dunkin' brews pop-up tiny home that runs on coffee By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection. White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions.  J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales. Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry.  How Starbucks and Cole Haan grow brand loyalty through product innovation Marketers from both companies spoke at Advertising Week about driving purchases and experimentation from shoppers loyal and new, including through mobile tech and personalization. Read more news What We're Reading Variety Pandora Will Sell Ads for SoundCloud in the U.S. Under Exclusive Pact Digiday Publishers are expanding their content studios to do more agency work The Drum The battles programmatic is yet to win in 2019 Adweek After the VMLY&R Merger, What’s Next for WPP? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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