Oct. 3 - Product innovation meets brand loyalty | Reebok reboots the '90s

Reebok debuts '90s-themed campaign with capsule collection, content series; Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR; Google boosts AI customer service offerings with acquisition of startup Onward; Cheetos' Win What You See expands locally and internationally View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 3,​ 2018 BROUGHT TO YOU BY — Showpad Forrester Wave: Sales Enablement Platforms Q3 2018 B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms. How Starbucks and Cole Haan grow brand loyalty through product innovation Marketers from both companies spoke at Advertising Week about driving purchases and experimentation from shoppers loyal and new, including through mobile tech and personalization. Reebok debuts '90s-themed campaign with capsule collection, content series The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line. Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference. Google boosts AI customer service offerings with acquisition of startup Onward Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations. Cheetos' Win What You See expands locally and internationally PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%.  Accenture: 'CMO Collaborators' bring companies together, drive CX Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers. Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light At Advertising Week, VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance. Column Comic Dive: Advertisers or Activists? As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns.  Read more news What We're Reading Digiday Ad buyers question the quality of Facebook's premium video ads Ad Age Why Johnson & Johnson is enlisting teens with modest followings as influencers MediaPost Are Agency Trading Desks Better Than In-House Operations? Adweek Why Young Companies Are Starting Print Magazines as a Way to Help Build Their Brands Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

More Than A Newsletter Dive Mobile App IOS | Android The Dive Insider Program Share the newsletter and get rewarded Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip