Weekender: AmEx pilots blockchain-based loyalty rewards with Boxed

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Marketing Dive's Top News Weekender | June​ 2,​ 2018 BROUGHT TO YOU BY — TrendKite Rethink PR: The next scalable marketing channel Fuel your strategy with the channel 83% of consumers trust most - earned media. Grab the Earned Media Evolution Kit to capitalize on emerging PR opportunities. AmEx pilots blockchain-based loyalty rewards with Boxed The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.  Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout. Burger King cuts holes in Whoppers to celebrate National Donut Day The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.  P&G's Pritchard cops to company overloading consumers with ads Internal research revealed some people received 10 to 20 ads per month when just three would suffice, leading to a strategic realignment for the CPG giant.  Study: Amazon replaces Microsoft as third most-valuable brand Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown. Best of What We're Reading Food Dive Coca-Cola taps into new maket with launch of its first alcoholic drink Food Dive PepsiCo dares to go Bare Retail Dive Nordstrom plots 2 more merchandise-free stores Digiday GDPR mayhem: Programmatic ad buying plummets in Europe Mobile Marketer Study: 82% of marketers plan to boost use of location data Food Dive Blue Apron's newest marketing technique: pop-up shops Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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