June 12 - Was 'IHOb' a win for IHOP? | Kraft auctions off cheese sculptures of dad

Kraft chisels personalized cheese sculptures that look like dad for Father's Day ; Hyundai readies social scavenger hunt for 'Ant-Man' sequel; Walmart's ModCloth celebrates individuality with its largest digital campaign; IAB: Podcast ad revenue grew 86% in 2017 to hit $314M View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 12,​ 2018 BROUGHT TO YOU BY — Visual IQ, A Nielsen Company Measuring People-Based Marketing Impact Eight experts explain why the need for people-based measurement is so great and share tips for marketers who want to embrace it. Download the eBook 'IHOb' might be a big win for IHOP despite mixed reception to burgers A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.  Kraft chisels personalized cheese sculptures that look like dad for Father's Day The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.  Hyundai readies social scavenger hunt for 'Ant-Man' sequel The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram. Sponsored Content by Twitter Study offers new marketing mix modeling insights For marketers, the metrics that prove value can be fuzzy. A series of new studies found that Twitter can be a great driver of ROI for marketers. Read 4 Ways Twitter Drives Results for Marketers. Walmart's ModCloth celebrates individuality with its largest digital campaign Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media. IAB: Podcast ad revenue grew 86% in 2017 to hit $314M Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device.  First-ever Covergirl store planned for Times Square The first store dedicated to the mass market beauty brand will open this fall in New York City. Read more news What We're Reading The Drum Bozoma Saint John leaves Uber for Endeavor Mobile Marketer Report: Snapchat ad prices plummet AdAge Google GDPR Policy Under Fire From (More) Trade Bodies, Including IAB France Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

More Than A Newsletter Dive Mobile App IOS | Android The Dive Insider Program Share the newsletter and get rewarded Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage Subscription | Advertise with us | Submit story tip