June 07 - Heineken's new CMO on moving forward | Digital spend poised for growth

82% of marketers plan to increase digital spend, but only 26% are confident in ROI; Budweiser ties search to its music history through OOH displays ; Sephora polishes message with interactive 'House of Beauty' event; Universal transports Dave & Buster's customers to 'Jurassic World' via VR View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 7,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Master Your Omni-Channel Marketing Strategy Learn how major brands like Benefit and Starbucks craft effective omni-channel campaigns by refining their messaging over time. Register now→ Heineken emphasizes global focus with new CEO, CMO Jonnie Cahill, the beer brand's new head marketer, talks about how the team is laying the groundwork for more inclusive messaging.  82% of marketers plan to increase digital spend, but only 26% are confident in ROI Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.  Budweiser ties search to its music history through OOH displays Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer.  Sponsored Content by Hitwise Report: Learn how to get more "super customers" For most brands, 80% of revenue comes from 20% of your audience. In this special edition report, we cover how to identify, acquire, and grow this small but mighty group of "super customers." Download now Sephora polishes message with interactive 'House of Beauty' event The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.  Universal transports Dave & Buster's customers to 'Jurassic World' via VR Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar.  How data and a luxe experience boosted Tea Forte's ROI 20x Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon? Read more news What We're Reading Mobile Marketer Facebook opens up Marketplace to business ads MediaPost Communications More Than Gay: Marketers Miss Out On Larger "Q+" Audience Food Dive PepsiCo latest Big Food partner for Chicago incubator project AdAge Mastercard Chief Marketing Officer Raja Rajamannar: 'An existential threat' faces CMOs Retail Dive Amazon reportedly prepping indie beauty shop Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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