June 06 - Pepsi goes retro to promote 'Uncle Drew' | Tea Forte's luxe spin on CRM

How data and a luxe experience boosted Tea Forte's ROI 20x; Study: 45% of advertisers think social media sites botch brand safety; Ogilvy rebrands, streamlines operations as agency landscape evolves ; Ikea jumps on streetwear trend with minimalist clothing line View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 6,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Master Your Omni-Channel Marketing Strategy Learn how major brands like Benefit and Starbucks craft effective omni-channel campaigns by refining their messaging over time. Register now→ Pepsi goes retro to promote upcoming 'Uncle Drew' movie An ad depicts the brand character across different decades "getting buckets" while drinking from vintage cans that are available this summer.  How data and a luxe experience boosted Tea Forte's ROI 20x Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon? Study: 45% of advertisers think social media sites botch brand safety Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy.  Ogilvy rebrands, streamlines operations as agency landscape evolves As part of the group's "re-founding," it is also launching Ogilvy Consulting, which will focus on digital transformation and innovation.  Ikea jumps on streetwear trend with minimalist clothing line Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retail marketer is looking to build out a lifestyle focus. Read more news What We're Reading The Wall Street Journal Behind the Messy, Expensive Split Between Facebook and WhatsApp's Founders Retail Dive Has Victoria's Secret sold its brand image to the Angels? Mobile Marketer Facebook tests Musical.ly competitor called 'Lip Sync Live' Campaign BBDO's Tara DeVeaux joins Ridley Scott's 3AM and Wild Card Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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