June 05 - Snickers creates 'intense' escape room | Facebook in new data controversy

Senate panel to probe Facebook after NYT points to new data collection lapses; Dove Men+Care spotlights paid paternity leave for Father's Day push; Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience ; Adidas assembles team of 56 sports 'creators' for World Cup push View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 5,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Master Your Omni-Channel Marketing Strategy Learn how major brands like Benefit and Starbucks craft effective omni-channel campaigns by refining their messaging over time. Register now→ Snickers escape room pinpoints which new flavor suits fans best A campaign behind three new, limited-edition varieties also includes in-store Shazam promotions and an interactive biometrics experience with Spotify and Coffee Labs.  Senate panel to probe Facebook after NYT points to new data collection lapses The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.  Dove Men+Care spotlights paid paternity leave for Father's Day push As part of the effort, the marketer is contributing to 27 crowd-funding campaigns to support family leave requests for dads and families. Sponsored Content by Hitwise Report: Learn how to get more "super customers" For most brands, 80% of revenue comes from 20% of your audience. In this special edition report, we cover how to identify, acquire, and grow this small but mighty group of "super customers." Download now Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores. Adidas assembles team of 56 sports 'creators' for World Cup push Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.  Read more news What We're Reading Adweek Is Accenture's Programmatic Pivot a Primal Threat to Media Agencies? NBC News Howard Schultz steps down as Starbucks chairman amid presidential speculation MediaPost Communications Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits Mobile Marketer Report: McDonald's to equip 1K restaurants with kiosk, mobile ordering each quarter Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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