Weekender: How Pop-Tarts Bites hones its messaging with data-driven insights

Signup | Forward Weekender Nov.​ 18,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   How Pop-Tarts Bites hones its messaging with data-driven insights A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads. Burger King, McDonald's fling fast-food footwear with Fila, Crocs Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands. Nike names new CMO as it chases next era of growth Nicole Hubbard Graham, who previously worked at the company for nearly two decades, will oversee all aspects of marketing starting in the new year. Sponsored Content by IBM The CEO’s guide to generative AI for customer service Customer service is now the No.1 generative AI priority for CEOs. Here’s how to do it right. AB InBev US CMO to resign as Bud Light woes continue Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington. Lego uses AR for transatlantic snowball throwing contest Shoppers at the brand's New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Sleigh the season: Will caution stifle the holidays or can marketers win? Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. Deep Dive The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources Best of What We're Reading The Washington Post IBM pulls ads from X as Musk amplifies antisemitism Digiday As the ‘trial of the century’ nears its end, have the scales tipped in the DoJ’s favor? The New York Times Goodbye, Feminist Blogs. Hello, Gen Z Content Creators? CNBC Walmart shares slide as retailer gives a cautious outlook about consumer spending TechCrunch Ads watchdog files FTC complaint against X, formerly Twitter, over unlabeled ads The Wall Street Journal Guinness Maker’s Morning After Offers Little Reassurance Suggest a story we should read Upcoming Events 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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