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Influencer marketing is outpacing traditional paid social media growth and is expected to hit $21.2 billion worldwide in 2023, according to Sprout Social. Top retailers are using this insight to inform their strategy going into 2024. | Access now for highlights including: | - Why Olaplex created a faux product to address dupe culture on TikTok
- How Häagen-Dazs met its $1.5M commitment to underrepresented creators
- How Champion shifted its brand name from a noun to a verb with new campaign
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