Nov. 1 - Inside Target’s digital-heavy holiday push | Will AI cause a Super Bowl ad fumble in 2024?

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester; Disney+ beefs up ad tier with more targeting, measurement features; How corporate communicators can stay ahead in the age of AI View online | Signup | Forward

Daily Dive Nov.​ 1,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM Transform customer service with AI Your customers don’t just want to chat. They want actions and answers. Discover the advantages of the smarter AI assistant.   Target lights up digital in holiday push that balances sentiment, value The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability. AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions. Disney+ beefs up ad tier with more targeting, measurement features The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. Sponsored Content by EX Squared Unlocking the true value of multishore operations: A deep dive into recruiting and cost efficiency Discover how a strong recruiting team and cost-effective strategies can maximize the value of multishore operations. Opinion How corporate communicators can stay ahead in the age of AI AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. Read more news How Marketing Leaders Are Incorporating AI Today’s marketers are beginning to incorporate AI into their strategies to keep up in a busy landscape. Explore current AI trends and opportunities for utilization in the marketing world in this webinar. Register Now From Our Library Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Infographic Cracking Down on Promo Fraud Custom content for Mastercard View all resources What We’re Reading Variety Netflix, Pushing Into AVOD Fray, Plans New Ad Formats, ‘Crown’ Sponsorship Deals CNBC Hanesbrands is shopping Champion — and WHP Global, Authentic Brands Group are both interested in buying The Wall Street Journal Apple Picked the World’s Unlikeliest Voice to Sell the iPhone Suggest a story we should read Upcoming Events 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Company Announcements Press releases from companies in your industry. Welocalize Names Mikaela Grace as Head of its Machine Learning Division Press release from Welocalize, Inc. VDX.tv TV Magnify Delivers Increased Attention, Brand Recall and Purchase Intent According to Neurons Study Press release from VDX.tv soona Launches AI Insights & Editing Tools For Brands Press release from soona Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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