Nov. 17 - Ally leverages AI to cut down marketing busywork | Teen TikTok usage plateaus

Teen TikTok usage plateaus — here’s what the numbers say; Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop; Coke boosts Santa-heavy holiday campaign with AI, digital experiences; Sleigh the season: Will caution stifle the holidays or can marketers win? View online | Signup | Forward

Daily Dive Nov.​ 17,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   Ally’s generative AI experiment reduces marketing busywork Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO.  Teen TikTok usage plateaus — here’s what the numbers say While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester. Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop The liquor brand teamed with Black-owned gifting company Unwrp and rap artist Teezo Touchdown to create gift-wrapping paper that nods to the genre.  Sponsored Content by IBM The CEO’s guide to generative AI for customer service Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right. UPDATED Coke boosts Santa-heavy holiday campaign with AI, digital experiences The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears. Deep Dive Sleigh the season: Will caution stifle the holidays or can marketers win? Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. Read more news Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading The Washington Post IBM pulls ads from X as Musk amplifies antisemitism Digiday As the ‘trial of the century’ nears its end, have the scales tipped in the DoJ’s favor? The New York Times Goodbye, Feminist Blogs. Hello, Gen Z Content Creators? Suggest a story we should read Upcoming Events 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared Company Announcements Press releases from companies in your industry. Influ2 Launches Its B2B Revenue Marketing Engine, Influ2 V2 Press release from Influ2 Jennings Social Media & MarTech Celebrates 20 Years of Growth and Client-Centric Success Press release from Jennings Social Media & MarTech Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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