Nov. 27 - Honda’s interactive murals showcase EVs | Las Vegas campaign preps for Super Bowl

Las Vegas spurs excessive celebration at Super Bowl with new campaign; Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand; Secret Island Salmon swims upstream with ‘F-word’ campaign; Winners and losers of Black Friday 2023 View online | Signup | Forward

Daily Dive Nov.​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM A new paradigm for customer service What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.   Honda’s interactive AR murals showcase EVs for holiday shoppers OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky. Las Vegas spurs excessive celebration at Super Bowl with new campaign Chad "Ochocinco" Johnson recreates infamous touchdown celebrations as part of a campaign that shows how football advertising has evolved. Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value. Sponsored Content by Bitly Create, customize and track all your QR Codes with Bitly Bitly QR Codes help brands reimagine how they reach, share and connect with their audiences, all while instantly accessing scan data. Secret Island Salmon swims upstream with ‘F-word’ campaign Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail. Winners and losers of Black Friday 2023 Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season. Read more news The Top CX Trends Impacting Your Brand Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar. Watch Now From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading The New York Times At Meta, Millions of Underage Users Were an ‘Open Secret,’ States Say The Wall Street Journal Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children Ad Age Fernando Machado steps down as CMO of NotCo Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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