Nov. 29 - 2023’s best marketing campaigns | Inside Walmart’s shoppable rom-com

How Walmart’s shoppable rom-com bridges holiday content, commerce; Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa; Toyota stresses shared moments, utility in ads across Uber Eats, ride apps; Denny’s names Mindshare, Finn Partners new AORs View online | Signup | Forward

Daily Dive Nov.​ 29,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM A new paradigm for customer service What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.   Deep Dive How the best marketing campaigns of 2023 mastered pop culture nostalgia Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads. How Walmart’s shoppable rom-com bridges holiday content, commerce Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White. Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa An experience offering “cheez-scented” massages and “mani/cheddiz” nail treatments is part of the Kellanova brand’s bets on college football. Sponsored Content by Industry Dive Predict the Future of Marketing What content marketing + demand gen trends, challenges, and adjustments do you foresee for 2024? Complete our brief survey. Get entered to win a $250 gift card. Predict the future. Toyota stresses shared moments, utility in ads across Uber Eats, ride apps The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk. Denny’s names Mindshare, Finn Partners new AORs Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect. Deep Dive Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.” Read more news The Top CX Trends Impacting Your Brand Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar. Watch Now From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading Retail Dive Macy’s taps new chief marketing officer The Wall Street Journal Chinese E-Commerce Giant Temu Will Return to the Super Bowl Ad Age Google served brand search ads through porn sites and other problematic partners, Adalytics finds Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip