Nov. 20 - Pepsi brings back Shaq | Snoop gives up smoke for Solo Stove

Snoop Dogg gives up smoke for Solo Stove campaign; Sociable: X’s long-term business is again threatened by Musk’s rule; Dove, animated influencer promote mental health ahead of Thanksgiving; Teen TikTok usage plateaus — here’s what the numbers say View online | Signup | Forward

Daily Dive Nov.​ 20,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Social Media Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’ In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans. Snoop Dogg gives up smoke for Solo Stove campaign A viral pledge assumed to be about pot usage turns out to be a teaser for a new partnership from the frequent brand ambassador. Sociable: X’s long-term business is again threatened by Musk’s rule The beleaguered platform cannot sustain a long-running advertiser boycott. Sponsored Content by Statista What do consumers want in 2024? Explore the 2024 consumer trends whitepaper to understand buying habits and motivations, and how companies can adapt their strategies to attract customers more effectively. Download whitepaper. Dove, animated influencer promote mental health ahead of Thanksgiving Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.  Teen TikTok usage plateaus — here’s what the numbers say While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester. Read more news Featured Resources Sponsored Content by Industry Dive Earn results, maximize revenue: Download: 5 Keys to Using Press Releases to Earn Results Read: SEO Strategy for Driving Revenue: How to Rethink Your Approach Download: 13 Winning Campaigns to Maximize Your Lead Generation From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal Sam Altman to Join Microsoft Following OpenAI Ouster Axios Marketing leaders urge X CEO Linda Yaccarino to resign Restaurant Dive Checkers and Rally’s names CFO, CMO Digiday How advertisers can deal with generative AI’s copyright conundrum Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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