Nov. 16 - AB InBev’s US CMO to exit | Will caution stifle the holidays or can marketers win?

Sleigh the season: Will caution stifle the holidays or can marketers win?; GroupM, Google launch post-cookie readiness program as deprecation nears; The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success View online | Signup | Forward

Daily Dive Nov.​ 16,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   AB InBev US CMO to resign as Bud Light woes continue Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington. Deep Dive Sleigh the season: Will caution stifle the holidays or can marketers win? Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. GroupM, Google launch post-cookie readiness program as deprecation nears The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. Sponsored Content by EX Squared Unlocking innovation: The multishore approach for business success In an era of global connectivity, businesses need more than just cost savings. Deep Dive The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Read more news Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading CNBC Walmart shares slide as retailer gives a cautious outlook about consumer spending TechCrunch Ads watchdog files FTC complaint against X, formerly Twitter, over unlabeled ads The Wall Street Journal Guinness Maker’s Morning After Offers Little Reassurance Suggest a story we should read Upcoming Events 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared Company Announcements Press releases from companies in your industry. New Public Relations Firm Brass Tacks Media Launches in The United Kingdom to Help US Clients Reach International Audiences Press release from Brass Tacks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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