Nov. 21 - State Farm conjures Jimmy Fallon, Ludacris | Top campaigns that embody the holiday spirit

12 holiday campaigns embodying the seasonal spirit of 2023; Michelob Ultra celebrates Formula 1 legends with Williams Racing; Sociable: Will chaos at OpenAI benefit social media’s AI projects?; 3 steps to set your mobile app up for success View online | Signup | Forward

Daily Dive Nov.​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Social Media Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   State Farm conjures celebrities for biggest creative launch in 3 years Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive. 12 holiday campaigns embodying the seasonal spirit of 2023 Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns. Michelob Ultra celebrates Formula 1 legends with Williams Racing As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race. Sponsored Content by Statista What do consumers want in 2024? Explore the 2024 consumer trends whitepaper to understand buying habits and motivations, and how companies can adapt their strategies to attract customers more effectively. Download whitepaper. Sociable: Will chaos at OpenAI benefit social media’s AI projects? With the dust still yet to settle, many are now wondering what comes next for the AI field. Opinion 3 steps to set your mobile app up for success Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson. Read more news Featured Resources Sponsored Content by Industry Dive Earn results, maximize revenue: Download: 5 Keys to Using Press Releases to Earn Results Read: SEO Strategy for Driving Revenue: How to Rethink Your Approach Download: 13 Winning Campaigns to Maximize Your Lead Generation From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce View all resources What We’re Reading Ad Age GM to sit out Super Bowl, breaking 4-year streak TechCrunch Elon Musk’s ‘thermonuclear’ lawsuit over hate-adjacent ads on X… actually confirms them Campaign New breed publishers favor subscription revenue as brand safety controls cut off ad supply Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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