Nov. 15 - Nike names new CMO | Burger King, McDonald’s debut footwear collabs

Burger King, McDonald’s fling fast-food footwear with Fila, Crocs; The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success; Stagwell enlists Google Marketing Cloud to accelerate generative AI bets; How generative AI can bolster organic search strategies for insurance companies View online | Signup | Forward

Daily Dive Nov.​ 15,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   Nike names new CMO as it chases next era of growth Nicole Hubbard Graham, who previously worked at the company for nearly two decades, will oversee all aspects of marketing starting in the new year. Burger King, McDonald’s fling fast-food footwear with Fila, Crocs Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands. Deep Dive The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Sponsored Content by Lumavate 4 reasons why your business needs a PIM A product information management (PIM) solution is a must-have for CPG and manufacturing companies. Stagwell enlists Google Marketing Cloud to accelerate generative AI bets A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research.  Opinion How generative AI can bolster organic search strategies for insurance companies Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein. Read more news Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading Ad Age ADCOLOR 2023—the state of DE&I from industry leaders The Wall Street Journal Can Tequila Really Go Global? This Booze Boss Is Giving It a Shot Variety Karlie Kloss Buys i-D Magazine From Vice Media Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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