Nov. 30 - McDonald’s brings back McNugget Buddies | Geico Gecko teams up with Netflix’s ‘Leo’

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads; Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’; How the best marketing campaigns of 2023 mastered pop culture nostalgia; Addressable TV stakeholders form trade organization as ad spend grows View online | Signup | Forward

Daily Dive Nov.​ 30,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM A new paradigm for customer service What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.   McDonald’s reinvents McNugget Buddies for streetwear-minded adults For its latest nostalgia play, the chain teamed with multifaceted artist and influencer Kerwin Frost to put a new spin on the iconic collectibles. Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering. Column Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’ X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit. Sponsored Content by Marketing Dive’s studioID Human-first marketing: How to move consumers to buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Deep Dive How the best marketing campaigns of 2023 mastered pop culture nostalgia Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads. Addressable TV stakeholders form trade organization as ad spend grows Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research. How Walmart’s shoppable rom-com bridges holiday content, commerce Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White. Read more news The Top CX Trends Impacting Your Brand Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar. Watch Now From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading The New York Times Back at OpenAI, Sam Altman Outlines the Company’s Priorities The Wall Street Journal Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut The Verge Amazon joins AI image creation fray with new model Suggest a story we should read Upcoming Event 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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