Nov. 9 - Coca-Cola transforms Las Vegas Sphere with AI | How Uber built its creator strategy

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics; Unilever spins TikTok soap opera as part of #CleanTok sponsorship; AI will permanently upend the agency landscape in 2024, Forrester predicts; Under Armour revamps marketing approach as outlook worsens View online | Signup | Forward

Daily Dive Nov.​ 9,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Olaplex Harnesses Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness. Learn how top brands are implementing this practice in this Trendline.   Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year. Unilever spins TikTok soap opera as part of #CleanTok sponsorship A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends. Sponsored Content by Niantic Why augmented reality should be part of your holiday marketing strategy Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions. AI will permanently upend the agency landscape in 2024, Forrester predicts Concerns over AI misuse will increase agency reviews by 10% and digital agencies may disappear as the tech spreads.  Under Armour revamps marketing approach as outlook worsens The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry. Read more news How to Stand Out to the Digitally Fatigued Consumer Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Download Now From Our Library Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Playbook The Future of Retail: The Modular Architecture of Composable Commerce Custom content for OneView Commerce Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources What We’re Reading Variety SAG-AFTRA Approves Deal to End Historic Strike CNBC Disney expands cost-cutting plan by $2 billion, posts better-than-expected profit The Wall Street Journal Warner Gets Too Real About Advertising Meltdown Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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