Nov. 13 - How Pop-Tarts Bites uses data to hone its messaging | Drizly launches game show campaign

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry; Bud Light partners with Zach Bryan around Super Bowl LVIII; Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG; Campaign Trail: Postmates animates food-fueled fever dreams View online | Signup | Forward

Daily Dive Nov.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   How Pop-Tarts Bites hones its messaging with data-driven insights A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads. Exclusive Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits. Bud Light partners with Zach Bryan around Super Bowl LVIII The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series.  Sponsored Content by Lumavate 4 reasons why your business needs a PIM A product information management (PIM) solution is a must-have for CPG and manufacturing companies. Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG The new deal will enable Amazon merchants to connect with Facebook and Instagram users. Column Campaign Trail: Postmates animates food-fueled fever dreams Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond. The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie. Read more news Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading 404 Media Advertisers Don’t Want Sites Like Jezebel to Exist Adweek Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results Digiday Independent ad tech continues to tick along even as storm clouds gather overhead Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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