Weekender: Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

Signup | Forward Weekender Nov.​ 4,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — IBM Transform customer service with AI Your customers don’t just want to chat. They want actions and answers. Discover the advantages of the smarter AI assistant.   Amazon allegedly welcomed 'defect' ads. What does it mean for retail media? The prevalence of junk ads on the platform eventually led Amazon to implement a "cost of defect" into its ad auction, the FTC's antitrust complaint alleges. Kim Kardashian's Skims teams with NBA, WNBA after launching men's line Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies. Do CEOs understand modern marketing? 66% of CMOs say 'no.' As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey. Sponsored Content by IBM Transforming customer service: How generative AI is changing the game Generative AI is giving businesses the ability to focus on customers more. Here’s how. Walmart reunites 'Mean Girls' to boost Black Friday push Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies. Target lights up digital in holiday push that balances sentiment, value The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability. Martha Stewart argues against DIY in Pure Leaf campaign The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking. How Marketing Leaders Are Incorporating AI Today’s marketers are beginning to incorporate AI into their strategies to keep up in a busy landscape. Explore current AI trends and opportunities for utilization in the marketing world in this webinar. Register Now From Our Library Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources Best of What We're Reading Variety Super Bowl Commercials Sold Out at CBS in Earlier-Than-Expected Close-Out MarketWatch Apple’s stock falls as earnings show another revenue decline, China pressure CNBC Roku stock soars 30% on third-quarter revenue beat, solid outlook IndieWire Scarlett Johansson Takes Legal Action Against A.I.-Generated Ad Using Her Voice CNN Disney to acquire remaining stake in Hulu for expected $8.6 billion Ad Age Barbie shopping for agency to handle new marketing Suggest a story we should read Upcoming Events 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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