Nov. 7 - Google rolls out AI asset generation for ads | Amazon celebrates friendship in global holiday push

Amazon embraces the joy of friendship for global holiday campaign; Diageo brand Buchanan’s blends old and new traditions in holiday campaign; How Bomb Pop connects with tweens to boost sales; What brands must understand about the weight of social media View online | Signup | Forward

Daily Dive Nov.​ 7,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Olaplex Harnesses Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness. Learn how top brands are implementing this practice in this Trendline.   What marketers can expect as Google rolls out AI asset generation for ads The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. Amazon embraces the joy of friendship for global holiday campaign “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.” Diageo brand Buchanan’s blends old and new traditions in holiday campaign The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign. Sponsored Content by Terminus The actionable guide for aligning sales and marketing How LexisNexis increased opportunity creation by 18% using account-based advertising. How Bomb Pop connects with tweens to boost sales By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.  Opinion What brands must understand about the weight of social media In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca. Read more news How to Stand Out to the Digitally Fatigued Consumer Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Download Now From Our Library Trendline Inside retail’s 2023 holiday season Supported by Listrak Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Playbook The Future of Retail: The Modular Architecture of Composable Commerce Custom content for OneView Commerce Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources What We’re Reading The Wall Street Journal X’s Elon Musk Hired a CEO With TV Roots. She’s Showing Them. Reuters OpenAI unveils personalized AI apps as it seeks to expand its ChatGPT consumer business The Hollywood Reporter As SAG-AFTRA Responds to Studio Offer, AI Protections for High-Earning Members Remain Sticking Point Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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