Nov. 8 - Kraft Real Mayo seeks to make ‘moist’ Word of the Year | Jameson enlists Cillian Murphy for global campaign

Jameson campaign dubs all easy-going adventurers part of the family; Stagwell acquires social-first creative agency Movers+Shakers; What marketers can expect as Google rolls out AI asset generation for ads; How Bomb Pop connects with tweens to boost sales View online | Signup | Forward

Daily Dive Nov.​ 8,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Olaplex Harnesses Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness. Learn how top brands are implementing this practice in this Trendline.   NOTE FROM THE EDITOR It’s easy to recognize a bad customer experience — one where you wait on hold to fix an issue, only to be transferred to yet another service agent.  But what makes a good customer experience? CX encompasses all aspects of the customer journey, from the consumer’s first awareness of a brand to their interactions with it weeks and months after a purchase.  It’s a relationship made up of the technology, people and services consumers interact with, and it’s crucial for every type of business to get it right.  I want to take a moment to point you toward a new Industry Dive publication dedicated to all things customer experience. CX Dive will examine the customer service, customer success, revenue and internal challenges CX teams face, alongside the emerging technologies disrupting the sector.  Check out the top trends CX Dive is watching across all industries. You can sign up for the CX Dive newsletter here.  Thanks for reading, Chantal Tode Lead Editor, Marketing Dive Email Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment. Jameson campaign dubs all easy-going adventurers part of the family Ogilvy’s first global work for the brand, “Must be a Jameson,” is narrated by actor Cillian Murphy and depicts folks who aren’t easily fazed by life’s hiccups.  Stagwell acquires social-first creative agency Movers+Shakers Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3. Sponsored Content by Terminus The actionable guide for aligning sales and marketing How LexisNexis increased opportunity creation by 18% using account-based advertising. What marketers can expect as Google rolls out AI asset generation for ads The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. How Bomb Pop connects with tweens to boost sales By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.  Opinion What brands must understand about the weight of social media In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca. Read more news How to Stand Out to the Digitally Fatigued Consumer Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Download Now From Our Library Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Playbook The Future of Retail: The Modular Architecture of Composable Commerce Custom content for OneView Commerce Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources What We’re Reading The Verge Xbox and PlayStation battle it out at The Sphere Variety Warner Bros. Discovery Narrows Q3 Loss, but ‘Barbie’ Success Tempered by Advertising Declines The Wall Street Journal A ‘Zelda’ Movie Could Mint Money for Nintendo Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Company Announcements Press releases from companies in your industry. ERECTING CHANGE: Durex’s Billboards Expose Condom Fit Misconceptions Press release from Headcase Marketing Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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