Nov. 6 - Foot Locker hypes holidays with brands, NBA stars | Sam’s Club ads pivot from sales to emotions

Sam’s Club prioritizes emotions over sales in holiday ads; Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?; Cutwater comes to the aid of holiday hosts with cocktail helpline; MLB revitalized sponsorships and the sport — here’s what the numbers say View online | Signup | Forward

Daily Dive Nov.​ 6,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How Olaplex Harnesses Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness. Learn how top brands are implementing this practice in this Trendline.   Foot Locker hypes up holidays with major brands, NBA stars The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform. Sam’s Club prioritizes emotions over sales in holiday ads The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. Sponsored Content by Niantic Why augmented reality should be part of your holiday marketing strategy Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions. Cutwater comes to the aid of holiday hosts with cocktail helpline A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram. MLB revitalized sponsorships and the sport — here’s what the numbers say Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%. Read more news How to Stand Out to the Digitally Fatigued Consumer Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Download Now From Our Library Trendline Inside retail’s 2023 holiday season Supported by Listrak Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Playbook The Future of Retail: The Modular Architecture of Composable Commerce Custom content for OneView Commerce Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources What We’re Reading The Wall Street Journal Can Congress Save MrBeast and Tom Hanks From AI Deepfakes? The New York Times Chatbots May ‘Hallucinate’ More Often Than Many Realize Ad Age US ad employment is now at an all-time high Suggest a story we should read Upcoming Events 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Company Announcements Press releases from companies in your industry. Omnia Strategy Group Wins Two Gold Globee® Awards Press release from Omnia Strategy Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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