Weekender: Campaign Trail: Postmates animates food-fueled fever dreams

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TRENDLINE How Olaplex Harnesses Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness. Learn how top brands are implementing this practice in this Trendline.   Column Campaign Trail: Postmates animates food-fueled fever dreams Created by Mother in LA, "This Is Your Brain on Food" uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond. Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. Kraft Real Mayo seeks to make 'moist' Word of the Year via search hacking A Twitch "Search-A-Thon" livestream is part of the brand's efforts to convince Merriam-Webster that the maligned term is the word of the moment. Sponsored Content by Statista What do consumers want in 2024? Explore the 2024 consumer trends whitepaper to understand buying habits and motivations, and how companies can adapt their strategies to attract customers more effectively. Download whitepaper. What marketers can expect as Google rolls out AI asset generation for ads The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. Sam's Club prioritizes emotions over sales in holiday ads The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. Foot Locker hypes up holidays with major brands, NBA stars The campaign features Nike, Puma and Adidas alongside basketball's biggest names and arrives as the retailer launches a sneaker-focused brand platform. How to Stand Out to the Digitally Fatigued Consumer Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how marketers can stand out in a sea of online competition in this playbook. Download Now From Our Library Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources Best of What We're Reading Ad Age Meta’s AI restrictions on political ads draw industry skepticism and renew call for federal regulation Digiday From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy CIO Dive Accenture launches generative AI studios for enterprises Variety SAG-AFTRA Approves Deal to End Historic Strike CNBC Disney expands cost-cutting plan by $2 billion, posts better-than-expected profit The Wall Street Journal Warner Gets Too Real About Advertising Meltdown Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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