Nov. 14 - Chili’s wants baby back ribs with Boyz II Men | Lego’s AR snowball throwing contest

Lego uses AR for transatlantic snowball throwing contest; Lay’s, reality star Matt James join viral TikTok trend with cookbook kit; Trade Desk reports strong Q3 earnings as UID2 continues to gain steam; Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry View online | Signup | Forward

Daily Dive Nov.​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Using AI to Boost Holiday Sales 90% of customers turn to online reviews to choose one multi-location brand over another. Learn how to use AI generated customer intelligence to boost customer experience in this webinar.   Chili’s remixes Baby Back Ribs jingle with Boyz II Men The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s. Lego uses AR for transatlantic snowball throwing contest Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season. Lay’s, reality star Matt James join viral TikTok trend with cookbook kit The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes. Sponsored Content by EX Squared Unlocking innovation: The multishore approach for business success In an era of global connectivity, businesses need more than just cost savings. Trade Desk reports strong Q3 earnings as UID2 continues to gain steam Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes. Exclusive Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits. Opinion How generative AI can bolster organic search strategies for insurance companies Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein. Read more news Featured Resources Sponsored Content by Industry Dive Lead the way to marketing innovation: Read: Mastering AI for Content Design: 3 Impactful Tips Watch: Sales, Empowered: A Masterclass in Full-Funnel Campaigns That Win Deals Read: B2B Influencer Marketing: 3 Essential Steps to Build a Strong Strategy From Our Library Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading Bloomberg YouTube To Require Disclosure When Videos Include Generative AI Digiday Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape The Wall Street Journal Insider Co-Founder Henry Blodget Steps Down as CEO Amid Strategy Shift Suggest a story we should read Upcoming Event 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Company Announcements Press releases from companies in your industry. Semcasting Media Zones Awarded Patent Press release from Semcasting Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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