Nov. 3 - Coke rolls out Santa-heavy holiday push | What do Amazon’s alleged junk ads mean for retail media?

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?; MLB revitalized sponsorships and the sport — here’s what the numbers say; Home Depot, Vizio create shoppable content for the holidays; How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family View online | Signup | Forward

Daily Dive Nov.​ 3,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM Transform customer service with AI Your customers don’t just want to chat. They want actions and answers. Discover the advantages of the smarter AI assistant.   Coke boosts Santa-heavy holiday campaign with AI, digital experiences Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. MLB revitalized sponsorships and the sport — here’s what the numbers say Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%. Sponsored Content by IBM Transforming customer service: How generative AI is changing the game Generative AI is giving businesses the ability to focus on customers more. Here’s how. Home Depot, Vizio create shoppable content for the holidays “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website. How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage. Read more news How Marketing Leaders Are Incorporating AI Today’s marketers are beginning to incorporate AI into their strategies to keep up in a busy landscape. Explore current AI trends and opportunities for utilization in the marketing world in this webinar. Register Now From Our Library Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading Variety Super Bowl Commercials Sold Out at CBS in Earlier-Than-Expected Close-Out MarketWatch Apple’s stock falls as earnings show another revenue decline, China pressure CNBC Roku stock soars 30% on third-quarter revenue beat, solid outlook Suggest a story we should read Upcoming Events 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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