Nov. 22 - Google, NBCU offer peek at Macy’s Thanksgiving Day Parade | Disney, Verizon bring ‘Wish’ to life

Disney, Verizon help bring children’s wishes to life with AR experience; Secret Island Salmon swims upstream with ‘F-word’ campaign; Ad industry ‘not even close’ to realizing net-zero goals, report says; 12 holiday campaigns embodying the seasonal spirit of 2023 View online | Signup | Forward

Daily Dive Nov.​ 22,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Social Media Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Nov. 23 or Nov. 24 due to Thanksgiving. During the break, dig into how brands are balancing lighthearted sentiment and affordability in holiday marketing and how the 110-year-old Stanley brand achieved viral success.  We'll be back in your inbox on Nov. 27. Stay tuned next week as we roll out coverage of the year’s best campaigns and biggest trends. Above all, we hope you can take some time off to relax and enjoy the holiday. Chris Kelly Reporter, Marketing Dive Email Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. Disney, Verizon help bring children’s wishes to life with AR experience Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots. Secret Island Salmon swims upstream with ‘F-word’ campaign Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail. Sponsored Content by Industry Dive 4 Best Holiday Marketing Campaigns of 2023 — Unwrapped From totally fetch talent to acts of user-generated brilliance, see how some of today’s leading brands are spreading holiday cheer this year. Read Now Ad industry ‘not even close’ to realizing net-zero goals, report says The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain. 12 holiday campaigns embodying the seasonal spirit of 2023 Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns. Opinion 3 steps to set your mobile app up for success Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson. Read more news Featured Resources Sponsored Content by Industry Dive Earn results, maximize revenue: Download: 5 Keys to Using Press Releases to Earn Results Read: SEO Strategy for Driving Revenue: How to Rethink Your Approach Download: 13 Winning Campaigns to Maximize Your Lead Generation From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Infographic Why You Need a Modern Platform to Maximize Online Sales ROI Custom content for BigCommerce View all resources What We’re Reading NBC News Sam Altman returns as OpenAI CEO after days of infighting at AI startup Adweek Advertisers’ X Exit Has Been a Trickle Rather Than an Exodus The Wall Street Journal Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember Suggest a story we should read Upcoming Events 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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