Nov. 2 - Walmart reunites ‘Mean Girls’ cast for Black Friday | Doritos silences crunches for gamers with AI

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers; How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family; AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester; Target lights up digital in holiday push that balances sentiment, value View online | Signup | Forward

Daily Dive Nov.​ 2,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM Transform customer service with AI Your customers don’t just want to chat. They want actions and answers. Discover the advantages of the smarter AI assistant.   Walmart reunites ‘Mean Girls’ to boost Black Friday push Lindsay Lohan and company recreate scenes from the iconic teen comedy for a new generation as the retailer looks to expand the idea of Black Friday. Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play. How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a conversational content series about their careers and the brand's heritage. Sponsored Content by IBM Transforming customer service: How generative AI is changing the game Generative AI is giving businesses the ability to focus on customers more. Here’s how. AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions. Target lights up digital in holiday push that balances sentiment, value The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability. Read more news How Marketing Leaders Are Incorporating AI Today’s marketers are beginning to incorporate AI into their strategies to keep up in a busy landscape. Explore current AI trends and opportunities for utilization in the marketing world in this webinar. Register Now From Our Library Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Infographic Cracking Down on Promo Fraud Custom content for Mastercard Trendline How brands are harnessing influencer marketing Supported by CreatorIQ View all resources What We’re Reading IndieWire Scarlett Johansson Takes Legal Action Against A.I.-Generated Ad Using Her Voice CNN Disney to acquire remaining stake in Hulu for expected $8.6 billion Ad Age Barbie shopping for agency to handle new marketing Restaurant Dive TGI Fridays turns over CEO post for second time in 2 months Suggest a story we should read Upcoming Events 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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