Oct. 4 - Brands return to Wakanda | How Gen Z influences CTV advertising

Gen Z and CTV: Is a creative renaissance for TV ads in view?; Jack in the Box seeks full-time Twitch streamer; Johnnie Walker plays up Black Label luxury with Jonathan Majors; IPG strengthens Salesforce know-how with RafterOne acquisition View online | Signup | Forward

Daily Dive Oct.​ 4,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are executing on a data deprecation playbook today. Learn the 4 tools you need to successfully navigate the privacy-first era. Download the eBook.   Note from the editor Gen Z has been on marketers' minds for years, but misconceptions remain, a hurdle that isn't getting any easier to scale as these consumers continue to evolve. At the same time, several channels are emerging as key opportunities to engage with Gen Z. Over the next two weeks, Marketing Dive will dive into four areas — connected TV, the metaverse, esports and social media — to uncover best practices for connecting with this tough-to-reach demographic. The series kicks off today with a deep dive into connected TV, a channel with untapped potential for reaching younger consumers. Keep an eye out for subsequent articles in the days ahead. We hope this content provides insight into what is and isn't working during the crucial holiday season and beyond. Chris Kelly Reporter, Marketing Dive Email ‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard. Gen Z and CTV: Is a creative renaissance for TV ads in view? The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them. Jack in the Box seeks full-time Twitch streamer A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers.  Sponsored Content by Barkley Whole brands beat the S&P 500 by 2x per Whole Brand Index™ Learn how whole brands out profit, outperform and out impact the competition — and how yours can too. Download the report. Johnnie Walker plays up Black Label luxury with Jonathan Majors A new global campaign features Majors highlighting the blend’s layered tasting notes alongside a jazz quartet.  IPG strengthens Salesforce know-how with RafterOne acquisition The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Must-Reads Free Native Channel Certification [Report] Cookieless Strategies with a Dash of AI [eBook] Developing a Business Case for Programmatic Advertising From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Retail Dive Victoria’s Secret unveils latest message in branding revamp C-Store Dive How Wawa gained 2.6M social media followers Digiday After Kim Kardashian’s SEC settlement, influencers working with brands could face more scrutiny – and fines Business Insider Walmart beat Amazon in a key advertising metric after poaching a former Instacart and Amazon exec Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Company Announcements Press releases from companies in your industry. Retail Marketing Company, ‘2020 Companies,’ Partners with DailyPay to Further its Mission as a People-First Marketing Organization by Providing a Critical Financial Benefit to its Employees Press release from DailyPay Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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