Oct. 18 - Domino’s dishes on ‘Stranger Things’ success | Liquid Death’s evergreen social strategy

Why Liquid Death doesn’t chase viral social media trends; Roe reversal degrades brand trust, impacts purchasing decisions; How to leverage sports communities for brand engagement; What to expect at Advertising Week: More meeting space and metaverse buzz aplenty View online | Signup | Forward

Daily Dive Oct.​ 18,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   Inside Domino’s recipe for success with ‘Stranger Things’ fanatics At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience. Why Liquid Death doesn’t chase viral social media trends An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality. Roe reversal degrades brand trust, impacts purchasing decisions Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study.  Sponsored Content by Vistar Media The ultimate guide to digital out-of-home Get this new playbook details the future of outdoor advertising. Learn everything you need to know about the evolving DOOH medium, from its nuances to its benefits. Download now. How to leverage sports communities for brand engagement As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.  What to expect at Advertising Week: More meeting space and metaverse buzz aplenty Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy. Social media makes progress in brand, consumer safety Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.  Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline How retailers drive consumer loyalty in 2022 Supported by Bolt Trendline The era of personalization in retail Supported by Inmar Intelligence Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading Social Media Today TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams The Wall Street Journal Retailers, Brands and Tech Platforms Bet Big on Live-Streamed Shopping in the U.S. CBS News Maryland judge strikes down nation’s first digital ad tax CNBC Meta says WhatsApp more private than Apple’s iMessage Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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