Oct. 19 - Pepsi CMO’s mixed feelings on paid media | American Eagle’s fruitful approach to risk taking

American Eagle CMO says now’s the time for marketers to take risks; How AB InBev evolves inclusive marketing from good intentions to long-term strategy; Walmart launches beta version of content creator platform; Inside Domino’s recipe for success with ‘Stranger Things’ fanatics View online | Signup | Forward

Daily Dive Oct.​ 19,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   Note from the editor A friendly reminder to let us know what you think about us. We're asking you to please give us your feedback in our fourth annual Reader Survey. You can take the survey right here. We will use this information to improve your reader experience. Five minutes of your time will help us serve you better. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Pepsi CMO on state of media fragmentation: ‘A double-edged sword’ At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.” American Eagle CMO says now’s the time for marketers to take risks At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand. How AB InBev evolves inclusive marketing from good intentions to long-term strategy Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent. Walmart launches beta version of content creator platform The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data. Inside Domino’s recipe for success with ‘Stranger Things’ fanatics At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience. Why Liquid Death doesn’t chase viral social media trends An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality. How to leverage sports communities for brand engagement As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.  Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline How retailers drive consumer loyalty in 2022 Supported by Bolt Trendline The era of personalization in retail Supported by Inmar Intelligence Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading Ad Age NFL adds Amazon Black Friday game for next season Adweek Netflix Adds 2.4 Million Subscribers Ahead of Ad Tier Launch Digiday Marketing budgets fall under heavy scrutiny as risk of prolonged slowdown in 2023 rises Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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