Oct. 31 - American Eagle’s go-big holiday strategy | Little Caesars appoints new CMO

Little Caesars promotes digital trailblazer to CMO; McCain Foods envisions the future of farming on Roblox; Apple draws Meta’s ire again with new policy around boosted posts; What Kim Kardashian’s $1.26M fine says about influencer marketing View online | Signup | Forward

Daily Dive Oct.​ 31,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Inside American Eagle’s holiday social media strategy The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”  Little Caesars promotes digital trailblazer to CMO Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL. McCain Foods envisions the future of farming on Roblox To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant. Sponsored Content by Marketing Dive’s studioID Strategies to preserve customer loyalty (beyond the app) The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty across channels in this upcoming webinar. Apple draws Meta’s ire again with new policy around boosted posts New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut. Opinion What Kim Kardashian’s $1.26M fine says about influencer marketing Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The marketing transition to retail media platforms Supported by Snowflake On-Demand Event: Insights into the 2022 Holiday Season Custom content for Industry Dive and sponsored by Google Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading The Wall Street Journal How Brands Split With Celebrity Partners The Verge Twitter to start charging $20 per month for verification TechCrunch GM pauses paid advertising on Twitter as Chief Twit Elon Musk takes ownership Suggest a story we should read Upcoming Events 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Acast launches first-to-market advertiser-owned first-party data targeting solution Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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