Weekender: Elon Musk takes control of Twitter, cuts several execs

Signup | Forward Weekender Oct.​ 29,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Have five minutes? In a few days we'll be closing out our Marketing Dive reader survey and we want to hear from you. The feedback you provide will directly inform the journalism you see in the newsletter and on our site. The survey should take about five minutes to complete and will help us serve you better. Plus, all respondents will be entered to win a $500 gift card of your choice. Take the survey If you've already completed the survey, thank you. We look forward to reviewing your response. Thanks again for reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email Elon Musk takes control of Twitter, cuts several execs The Musk era at Twitter has begun... Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day To be eligible to win, consumers must pledge to "BacOff," or abstain from eating bacon for 24 hours via Instagram, Facebook or Twitter. Gillette kicks off first NFL live broadcast mixed-reality commercial The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot. Sponsored Content by Marketing Dive’s studioID Incentivizing holiday consumers with digital gift cards Gift cards are a sales differentiator, helping businesses motivate consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. McDonald's double dips on nostalgia with 'Farewell Tour' for McRib Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich. Oreo Thins, Microsoft 365 encourage workers to take a snack break The tie-up will see three 15-minute snack breaks added to consumers' schedules, with a Microsoft Teams invite linking to a video of playful puppies. Amazon unveils suite of new video advertising products Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like "Thursday Night Football."  Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now Best of What We're Reading The Wall Street Journal NBA Hires CMO From Paramount as It Pushes Digital Products Ad Exchanger P&G And PepsiCo: Retail Media’s Next Growth Phase Is Social Commerce And Incrementality CNBC Apple beats but comes up light on iPhone sales and services The Wall Street Journal Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight VentureBeat How AI powers Sam’s Club’s holiday product assortment The Washington Post Dumped by Adidas, Kanye showed up at Skechers HQ. They kicked him out. Suggest a story we should read Upcoming Event 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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