Oct. 25 - McDonald’s plots McRib farewell | Diageo’s sustainability approach

Future focused: How Diageo prioritizes sustainability; Outback Steakhouse expands NIL partnerships for latest campaign; IPG says ‘majority’ of clients are making contingency plans for a downturn View online | Signup | Forward

Daily Dive Oct.​ 25,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich. Future focused: How Diageo prioritizes sustainability The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach. Outback Steakhouse expands NIL partnerships for latest campaign In the coming months, the chain plans to add 50 additional college athletes to its TeamMates roster. Sponsored Content by CallTrackingMetrics Report: The State of Data-Driven Marketing Getting the right data can be difficult—we get it! We asked marketing professionals to weigh in on their data and marketing challenges heading into 2023. Get the report. IPG says ‘majority’ of clients are making contingency plans for a downturn The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading AP News Adidas ends partnership with Ye over antisemitic remarks Digiday BeReal is challenged to keep marketers’ attention with robust advertising offerings The Wall Street Journal Meta Investor Urges CEO Mark Zuckerberg to Slash Staff and Cut Costs MediaPost NBCU Takes On ‘WSJ’ Over Critical Coverage Of Streaming Advertising Suggest a story we should read Upcoming Events 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Bergmeyer Opens Third Office in Columbus Ohio, Eyeing World Class Talent and Expansive Growth Opportunity as it Looks to the Future Press release from Bergmeyer Criterion Global Wins International Trade Council Honors for Global Expansion Advertising + Media Buying Services Press release from Criterion Global | International Media Buying National Geographic Media Adopts Canvs AI Text Analytics for Subscriber Customer Experience (CX) Management Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip