Oct. 13 - Kraft asks McDonald’s ‘Where’s the Mac?’ | How marketers can win Gen Z on social commerce

Caught in the funnel: How to make social media Gen Z’s one-stop-shop; TikTok shoots for movie studio budgets with new Showtimes ad format; Diageo’s Lagavulin sends Nick Offerman on a dangerous mission; Starbucks, Delta link rewards programs View online | Signup | Forward

Daily Dive Oct.​ 13,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed and performance and more. Try it free.   Kraft begins beef with McDonald’s in ‘Where’s the Mac?’ push On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac.  Caught in the funnel: How to make social media Gen Z’s one-stop-shop Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars. TikTok shoots for movie studio budgets with new Showtimes ad format For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds. Sponsored Content by Vistar Media The ultimate guide to digital out-of-home Get this new playbook details the future of outdoor advertising. Learn everything you need to know about the evolving DOOH medium, from its nuances to its benefits. Download now. Diageo’s Lagavulin sends Nick Offerman on a dangerous mission The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky. Starbucks, Delta link rewards programs Starbucks customers can now earn Delta Skymiles by buying coffee and double points on purchases made on days they travel with Delta.  Read more news From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook How To Build Sustainable Solutions One Ingredient at a Time Custom content for Fruit d'Or Organics Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading Grocery Dive How Walmart is experimenting with shoppable content AdExchanger Unilever’s Plan For Embracing Data-Driven Innovation Digiday Inside Google’s new PAIR workflow for advertisers, publishers Suggest a story we should read Upcoming Event 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata Company Announcements Press releases from companies in your industry. With Beta Launch of Account Insights, RollWorks Can Now Show Marketers the Exact Moment When an Unknown Account Becomes “In Market” Press release from RollWorks Crisp and The Trade Desk to Provide Marketers with Store Availability Data to Optimize Media Campaigns Press release from Crisp Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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