Oct. 28 - Musk’s Twitter reign begins | Amazon beats ad revenue slump

Amazon nears $10B in quarterly ad revenue while digital peers slump; Burger King teams with Call of Duty for expansive international promo; Coors Light contest offers pay out for local recreations of its logo; Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in View online | Signup | Forward

Daily Dive Oct.​ 28,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Elon Musk takes control of Twitter, cuts several execs The Musk era at Twitter has begun... Amazon nears $10B in quarterly ad revenue while digital peers slump That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears. Burger King teams with Call of Duty for expansive international promo The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO. Sponsored Content by Marketing Dive’s studioID Incentivizing holiday consumers with digital gift cards Gift cards are a sales differentiator, helping businesses motivate consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Coors Light contest offers pay out for local recreations of its logo A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it. Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation. Opinion What Kim Kardashian’s $1.26M fine says about influencer marketing Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading The Wall Street Journal NBA Hires CMO From Paramount as It Pushes Digital Products Ad Exchanger P&G And PepsiCo: Retail Media’s Next Growth Phase Is Social Commerce And Incrementality CNBC Apple beats but comes up light on iPhone sales and services Suggest a story we should read Upcoming Event 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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