Weekender: Why Liquid Death doesn’t chase viral social media trends

Signup | Forward Weekender Oct.​ 22,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   Why Liquid Death doesn't chase viral social media trends An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality. Pepsi CMO on state of media fragmentation: 'A double-edged sword' At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a "fat word." Inside Domino's recipe for success with 'Stranger Things' fanatics At Advertising Week, executives laid out how a campaign centered on a "mind ordering" app paid off despite an average response from a general audience. Sponsored Content by Marketing Dive’s studioID Powering new customer discovery & brand loyalty From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Learn how brands can build consumer trust in this infographic. Invisalign's Roblox activation sees over 2 million users The company's head of marketing shares what was considered when creating the virtual world and what he's learned since its launch. Ritz holiday campaign celebrates diverse cultural traditions "Our Holidays" features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures.  Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More Best of What We're Reading The Wall Street Journal Kroger-Albertsons Antitrust Review Likely to Focus on Local Store Overlap Digiday Brands, media agencies decide to outsource content creation as it becomes more difficult The Washington Post Documents detail plans to gut Twitter’s workforce Adweek Ad Spend Growth Stalls as CMOs Try to Keep the Lights On The Drum Geoffrey The Giraffe Is Back: Toys “R” Us CMO Calls It A Comeback The Wall Street Journal Uber to Let Marketers Target Riders by Destination Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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