Oct. 17 - Ritz holiday campaign celebrates culture | Invisalign virtual dentist office draws 2M on Roblox

Invisalign’s Roblox activation sees over 2 million users; Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers; Gen Z in 2022: How to meet the cohort where they are; DoorDash expands self-service ad tools for CPG brands View online | Signup | Forward

Daily Dive Oct.​ 17,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   Ritz holiday campaign celebrates diverse cultural traditions “Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures.  Invisalign’s Roblox activation sees over 2 million users The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch. Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory. Sponsored Content by CallTrackingMetrics Report: The State of Data-Driven Marketing Getting the right data can be difficult—we get it! We asked marketing professionals to weigh in on their data and marketing challenges heading into 2023. Get the report. Gen Z in 2022: How to meet the cohort where they are Gen Z’s habits and preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media. DoorDash expands self-service ad tools for CPG brands PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers.  TikTok hints at US product fulfillment centers — here’s what it means for marketers If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce. Read more news From Our Library Trendline How retailers drive consumer loyalty in 2022 Supported by Bolt Trendline The era of personalization in retail Supported by Inmar Intelligence Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading TechCrunch Kanye West to acquire ‘uncancelable’ social media platform Parler MediaPost Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter The Wall Street Journal Walgreens Chases Customers It Lost During Covid Focus Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Company Announcements Press releases from companies in your industry. PRNEWS Announces 2022 Winners of Coveted Platinum Awards Press release from PRNEWS Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip