Oct. 6 - Burger King unveils new ‘You Rule’ tagline | How marketers can win Gen Z in the metaverse

How marketers can connect with Gen Z in emerging virtual worlds; Reese’s NIL blitz focuses on football players with last name Reese; Lexus highlights diverse personalities in latest campaign; What Twitch’s revenue share shift means for streamers and marketers View online | Signup | Forward

Daily Dive Oct.​ 6,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are executing on a data deprecation playbook today. Learn the 4 tools you need to successfully navigate the privacy-first era. Download the eBook.   Burger King crowns the consumer king with new ‘You Rule’ tagline A campaign debuting today puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales. How marketers can connect with Gen Z in emerging virtual worlds Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty. Reese’s NIL blitz focuses on football players with last name Reese  A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies.  Lexus highlights diverse personalities in latest campaign “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date. What Twitch’s revenue share shift means for streamers and marketers By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience. West Elm to replicate furniture, decor on Roblox More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Must-Reads Free Native Channel Certification [Report] Cookieless Strategies with a Dash of AI [eBook] Developing a Business Case for Programmatic Advertising From Our Library Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Trendline How marketers are preparing for a cookie-less world Supported by BlueConic Trendline How retailers drive consumer loyalty in 2022 Supported by Bolt Playbook Driving Revenue During a Recession Custom content for Wunderkind Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina View all resources What We’re Reading Ad Age Inside Crypto.com’s marketing meltdown CNBC Peloton slashing 500 more jobs as it races to return to growth Bloomberg Amazon Freezes Corporate Hiring in Retail Business With Slowing Sales Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Company Announcements Press releases from companies in your industry. With Enhanced Reporting Capabilities, RollWorks Gives HubSpot® Users More Insights into Customer Behavior over Time Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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