Oct. 12 - Burger King goes ghost hunting | Mentos trains racoons to recycle

Mentos sustainability campaign ‘proves’ racoons are better at recycling; Netflix mixes immersion with commerce in multi-title pop-up store; Ready advertiser one: How to spawn Gen Z awareness through esports View online | Signup | Forward

Daily Dive Oct.​ 12,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed and performance and more. Try it free.   Burger King caters to paranormal sleuths with in-app ghost detector A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.  Mentos sustainability campaign ‘proves’ racoons are better at recycling Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found. Netflix mixes immersion with commerce in multi-title pop-up store Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.” Sponsored Content by The Ibotta Performance Network Holiday 2022 outlook: inflation & shoppers trading down CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season. Ready advertiser one: How to spawn Gen Z awareness through esports Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of.  Read more news From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook How To Build Sustainable Solutions One Ingredient at a Time Custom content for Fruit d'Or Organics Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading Digiday Apple is quietly pushing a TV ad product with media agencies TechCrunch Here’s what you missed at Meta Connect 2022 The Wall Street Journal PepsiCo Raises Guidance Again as Higher Prices Lift Sales Ad Age MLB signs first CBD sponsorship for major sports in deal with Charlotte’s Web Suggest a story we should read Upcoming Event 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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