Oct. 27 - Meta revenue declines again | Amazon expands video ads tool kit

Amazon unveils suite of new video advertising products; Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination; Future focused: How Diageo prioritizes sustainability; How Bushmills bottled a successful ‘Peaky Blinders’ partnership View online | Signup | Forward

Daily Dive Oct.​ 27,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Meta revenue declines again while metaverse skeptics sound alarm Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals. Amazon unveils suite of new video advertising products Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.”  Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination The chain is investing in phygital retailing to secure its position with the microgeneration of consumers who came of age during the pandemic. Sponsored Content by Semrush Which keyword research tools should your business use in 2022? Want to boost your search engine visibility? Use these keyword research tools to help you grow. Future focused: How Diageo prioritizes sustainability The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach. How Bushmills bottled a successful ‘Peaky Blinders’ partnership Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys.  Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading The Wall Street Journal Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight VentureBeat How AI powers Sam’s Club’s holiday product assortment The Washington Post Dumped by Adidas, Kanye showed up at Skechers HQ. They kicked him out. Suggest a story we should read Upcoming Events 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. MoEngage Survey Reveals Personalization Efforts Limited by By Lack of Budget, Visibility, and Actionable Data Press release from MoEngage Welocalize's Guide to Performance-Led Website Localization Helps Businesses Reach International Audiences Press release from Welocalize, Inc. RollWorks Announces Integration with Outreach Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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