Oct. 10 - Marvel, DoorDash comic book celebrates drivers | What TikTok’s BeReal lookalike says for marketers

Let’s get real: What TikTok’s BeReal lookalike means for marketers; Vizzy serves up pickleball sponsorship as niche sport grows; Marketers ramp up promotions to curb expected holiday lows, survey says; Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry View online | Signup | Forward

Daily Dive Oct.​ 10,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed and performance and more. Try it free.   Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series “The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes. Let’s get real: What TikTok’s BeReal lookalike means for marketers Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal. Vizzy serves up pickleball sponsorship as niche sport grows The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings. Sponsored Content by Vistar Media The ultimate guide to digital out-of-home Get this new playbook details the future of outdoor advertising. Learn everything you need to know about the evolving DOOH medium, from its nuances to its benefits. Download now. Marketers ramp up promotions to curb expected holiday lows, survey says During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found. UPDATED Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals. Column Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors. Read more news From Our Library Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook The Marketer’s Guide to the Third Space Custom content for Waze Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading CNBC How GM plans to convince consumers to make the switch to electric vehicles The Wall Street Journal You Hated Your Cable Package. Your Streaming Services Are Bringing It Back. Suggest a story we should read Upcoming Event 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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