Oct. 20 - Tostito’s sonic branding pops open success | Best Buy’s esports D&I push pays off

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign; Marriott and Lowe’s try a more curated approach as media network newcomers; Captain Morgan adds some spice to its ads; Ahold Delhaize USA brings retail media in-house View online | Signup | Forward

Daily Dive Oct.​ 20,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   More than a crunch: How a 1.5 second tune changed the Tostitos brand The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%. Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates.  Marriott and Lowe’s try a more curated approach as media network newcomers Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms. Sponsored Content by Marketing Dive’s studioID Powering new customer discovery & brand loyalty From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Learn how brands can build consumer trust in this infographic. Captain Morgan adds some spice to its ads A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams. Ahold Delhaize USA brings retail media in-house After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform. Pepsi CMO on state of media fragmentation: ‘A double-edged sword’ At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.” Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The latest marketing strategies in banking Supported by BlueConic Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading Adweek Ad Spend Growth Stalls as CMOs Try to Keep the Lights On The Drum Geoffrey The Giraffe Is Back: Toys “R” Us CMO Calls It A Comeback The Wall Street Journal Uber to Let Marketers Target Riders by Destination Ad Age Inside Nielsen’s pricey hold on TV networks and how they’re fighting back Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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