Oct. 14 - Netflix’s ad tier undercuts Disney on pricing | Toyota revs up storytelling

Toyota shifts advertising into a new gear with expansive campaign; Tyson’s Twitch series pairs Friday night gaming with chicken; TikTok hints at US product fulfillment centers — here’s what it means for marketers; Caught in the funnel: How to make social media Gen Z’s one-stop-shop View online | Signup | Forward

Daily Dive Oct.​ 14,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed and performance and more. Try it free.   Note from the editor A friendly reminder to let us know what you think about us. We're asking you to please give us your feedback in our fourth annual Reader Survey. You can take the survey right here. We will use this information to improve your reader experience. Five minutes of your time will help us serve you better. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory. Toyota shifts advertising into a new gear with expansive campaign “Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing. Tyson’s Twitch series pairs Friday night gaming with chicken “Chicken and a Video Game” features professional athletes eating chicken and playing video games. Sponsored Content by Marketing Dive’s studioID Adjusting to curveballs in a multichannel world Data is everywhere today, in hundreds if not thousands of touchpoints. Learn about multichannel retail trends as we head towards the holidays, including mobile commerce, marketplace sales, and more in this playbook. TikTok hints at US product fulfillment centers — here’s what it means for marketers If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce. Caught in the funnel: How to make social media Gen Z’s one-stop-shop Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars. Read more news From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook How To Build Sustainable Solutions One Ingredient at a Time Custom content for Fruit d'Or Organics Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading Digiday TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part Ad Age How streaming TV is using Halloween in the battle for subscribers and advertisers Suggest a story we should read Upcoming Event 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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