Oct. 24 - Gillette mixes reality in NFL advertising | Ad spend continues to decline

Ad spend declines for fourth consecutive month in September, report finds; Oreo Thins, Microsoft 365 encourage workers to take a snack break; Subway, Arby’s top QSR TV ad impressions in Q3; Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic View online | Signup | Forward

Daily Dive Oct.​ 24,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Gillette kicks off first NFL live broadcast mixed-reality commercial The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot. Ad spend declines for fourth consecutive month in September, report finds Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time. Oreo Thins, Microsoft 365 encourage workers to take a snack break The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies. Sponsored Content by Semrush Which keyword research tools should your business use in 2022? Want to boost your search engine visibility? Use these keyword research tools to help you grow. Subway, Arby’s top QSR TV ad impressions in Q3 While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3. Column Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P. Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’ Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands.  Q&A Kroger’s retail media guru on CTV ambitions and vanity metrics Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players. Read more news From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading Digiday Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations Adweek How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation Business Insider Hulu insiders are confused and frustrated about their future as Disney and Comcast battle it out for control of the streamer Suggest a story we should read Upcoming Events 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. iOS app translation feature is live with Nitro, a human-powered translation platform from Alconost Press release from Alconost Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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