Oct. 21 - Mercedes electrifies Amazon Prime football strategy | Dietz & Watson summons drag queen witches

Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic; Snapchat owner braces for cold winter as ad revenue slows; Kroger’s retail media guru on CTV ambitions and vanity metrics; Why brands should go beyond a metaverse cameo View online | Signup | Forward

Daily Dive Oct.​ 21,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don’t get stuck in a B2B marketing rut. Change your thinking with this e-book that details six mindset shifts essential for marketing leaders and role changes to prepare for now. Download Now.   Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’ Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands.  Column Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P. Snapchat owner braces for cold winter as ad revenue slows Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays. Sponsored Content by Marketing Dive’s studioID How to reach the on-the-go consumer In today’s omnichannel customer journey, the car is an untapped opportunity. Explore how to capitalize on this opportunity in a way that provides a notable experience for your customers and value for your brand in this playbook. Q&A Kroger’s retail media guru on CTV ambitions and vanity metrics Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players. Why brands should go beyond a metaverse cameo During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.  TikTok replaces Netflix as second most-popular app for those under 35 New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.  Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Trendline Inside retail’s 2022 holiday season Supported by FullStory Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading The Wall Street Journal Kroger-Albertsons Antitrust Review Likely to Focus on Local Store Overlap Digiday Brands, media agencies decide to outsource content creation as it becomes more difficult The Washington Post Documents detail plans to gut Twitter’s workforce Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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