Oct. 26 - Oscar Mayer celebrates World Vegan Day with free bacon | YouTube revenue slumps

YouTube revenue shrinks as Google feels pinch of ad slowdown; How Bushmills bottled a successful ‘Peaky Blinders’ partnership; Ford consolidates creative at Wieden + Kennedy to drive efficiencies View online | Signup | Forward

Daily Dive Oct.​ 26,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Note from the editor Your opinion matters. In a few days, we will close our Marketing Dive Reader Survey. But first, we want to hear from you. The feedback you provide will directly inform our journalism and the products we offer. Five minutes of your time will help us serve you better. Take the survey here. If you've already completed the survey, we appreciate your time and look forward to reading your responses. Thanks again for reading, supporting and trusting our publications. Jess Deyo Editor, Marketing Dive Email Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day To be eligible to win, consumers must pledge to “BacOff,” or abstain from eating bacon for 24 hours. YouTube revenue shrinks as Google feels pinch of ad slowdown The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok. How Bushmills bottled a successful ‘Peaky Blinders’ partnership Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys.  Sponsored Content by Vistar Media The ultimate guide to digital out-of-home Get this new playbook details the future of outdoor advertising. Learn everything you need to know about the evolving DOOH medium, from its nuances to its benefits. Download now. Ford consolidates creative at Wieden + Kennedy to drive efficiencies The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown. Read more news Building Loyal Customer Relationships Beyond the App The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this upcoming webinar. Register Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus View all resources What We’re Reading Variety Spotify Reaches 456 Million Total Monthly Users in Q3, up 20% Year Over Year and Topping Expectations Digiday The ANA’s transparency crackdown has been mired by ad tech’s intricacies The Wall Street Journal Microsoft’s Hardware Struggles Enter the Metaverse Suggest a story we should read Upcoming Events 27 OCT Webinar | 2 p.m. ET Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Presented by studioID and Noogata 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes Company Announcements Press releases from companies in your industry. Vyond’s Latest Intelligent Video Creation Software Release Improves Stakeholder Engagement and Drives Business Outcomes Press release from Vyond CreatorCart Releases First Public Beta To Give Brands And Creators A New Revenue Channel Press release from CreatorCart Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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