Oct. 5 - Elon Musk, Twitter rehash day-one plan | Coach, Lil Nas X spotlight expressive luxury

Coach recruits Lil Nas X as brand pivots towards expressive luxury; Coors Light, Tide Cleaners offer to do laundry for college football fans; Razorfish launches three-pronged Web3 play; Gen Z and CTV: Is a creative renaissance for TV ads in view? View online | Signup | Forward

Daily Dive Oct.​ 5,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are executing on a data deprecation playbook today. Learn the 4 tools you need to successfully navigate the privacy-first era. Download the eBook.   Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’ A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month. Coach recruits Lil Nas X as brand pivots towards expressive luxury “Courage to Be Real” showcases various life obstacles faced by the rapper in a quest toward authenticity. Coors Light, Tide Cleaners offer to do laundry for college football fans Agreeing that laundry on game days is a buzzkill, the brands are raffling off free cleaning for the season and providing drop-off service in select locations. Sponsored Content by Vericast “Ho, Ho, Ho!” or “Ho-hum”: How will consumers greet Holiday 2022? How will people greet Holiday 2022? Research offers insight into holiday plans and priorities. Razorfish launches three-pronged Web3 play The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation. Gen Z and CTV: Is a creative renaissance for TV ads in view? The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Must-Reads Free Native Channel Certification [Report] Cookieless Strategies with a Dash of AI [eBook] Developing a Business Case for Programmatic Advertising From Our Library Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading TechCrunch White House proposes voluntary safety and transparency rules around AI Social Media Today Meta Will Shut Down its Newsletter Platform Early Next Year Ad Age Geico cuts marketing staff, puts media account in review Digiday Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4 Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Company Announcements Press releases from companies in your industry. Adapt, a Welocalize company, to Share Solutions to Avoid Major International SEO Mistakes at brightonSEO Press release from Welocalize, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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